Audience

Audience

Who creates the content the media or the audience?
I think that the media creates the content by choosing what they show the the public and deciding on what facts and what elements of the story are published but i also think that without the audience then the media looses its value.

Can the media exist/function without an audience? Can an audience (public) exist/function without media?
I think that both the media and the audience need each other, i think that the public are heavily dependant  on the media and although we would be less aware of things we would be able to function. I think that this differs from the media needing the audience because without the public buying into what they are reading and seeing the media are made irrelevant 

Can the media control an audience?
 Yes, i think that the media can definitely and easily control the views and opinions of the public