The call movie poster
When looking at this poster the first thing to be noticed is the bright red colour. This colour is alarming to the audience and instantly brings to mind danger. The mention of 911 at the top of the poster tells people that the genre is or is related to crime. The map going across her face shows us that the film is set in America and that maybe some traveling around is involved. The look on the characters face also adds to the suggestion of danger as she looks very fearful.

Semiotics
The study of signs and anything that stands for something else

Dennotations
What we see when we look at and image

Connotations
What we understand from the image

Preferred reading
How the creator wants the audience to view the media text

Oppositional reading
Where the intended meaning of the text is totally opposed by the viewer